How Influencers Make A Crap Ton of Money (+ How You Can Too!)
It’s crazy to think that in less than a decade, social media has transformed how people make money online.
What started as a way to share photos with family and friends, has turned into a lucrative career path.
In fact, it’s predicted that influencer marketing will become an $8 billion industry by 2020!
Curious about how to turn your online community into a reliable full-time gig – without waiting around for sponsored posts from brands?
Grab a cup of tea and get comfy, we’re about to spill all the deets!
How to Monetise Your Audience
Want to turn your feed into a money-making machine? All you need is a dash of engagement, a sprinkle of followers and a business mindset.
While most influencers use sponsored posts as an income stream, there’s a trend going in the opposite direction.
Frustrated with having to chase brands for money, pitch for sponsorships and promote products that aren’t 100% aligned with their brand, influencers have started creating their own products.
Over the last few years, there’s been a rise in merch from mega YouTubers like Shane Dawson to micro-influencers such as Cami Petyn.
Some have stuck to the classic t-shirt, but others are going all out. Cami released a poetry book, Shane created his own makeup collection and Lavendaire (a lifestyle YouTuber channel) prints her own yearly planners.
But what if you don’t want to release a physical product?
Here’s how you can turn your content into a full-blown career with a predictable monthly income:
Detailed Fitness Plans
#Fitspo posts are no stranger to the ‘gram. It’s one of the app’s most popular hashtags and influencers are constantly sharing their workout routines with their followers.
But what if you could monetize that content?
With Routiner, you can create custom, detailed fitness plans for your most loyal followers.
You can easily charge up to $30 for a 5-day split, 8-week exercise plan.
Meal Plans
Here’s the deal:
If your followers want fitness plans from you, they’re probably dying to know what you eat.
In fact, “What I Eat In A Day” is one of the most popular video formats on YouTube.
Monetize the trend by creating meal plans you can sell.
How much can you make from a meal plan e-book?
Fitness YouTuber, Hanna Oberg, is charging $13 for 12 easy-to-follow recipes.
One-on-One Training
Think you need a following in the millions to offer private online training? Think again.
Izzy Petyn is a small fitness Instagramer with only 13K followers. Since documenting her journey into the world of bikini competitions, she’s had people reach out to her for training advice.
Her boyfriend, Tristan Leonetti, is a competitive bodybuilder. He’s helped clients all around the world lose weight, gain muscles and smash their fitness goals with one-on-one training.
Earn More with Packages
While selling meal plans and fitness guides are a great way to earn money from your audience, if you want to boost your income, you need to offer packages.
Instead of selling two products separately, you can create a bundle. It instantly gives your followers more value and you’ll start seeing more sales at higher price points.
Here are some ideas of packages you can offer followers:
Personal Training Packages
- Private online coaching
- Individual meal plan
- Customized workout plan
Cooking Packages
- Downloadable shopping lists
- Monthly meal prepping plans
- Weekly cooking workshops
Travel Packages
- Customized travel itinerary
- Private slack community
- Access to exclusive retreats before anyone else
How Much Money Can You Earn?
Whether you have 1,000 followers or more than 100,000, you can monetize your online audience. The only things you need are:
- A high engagement rate
- An account built around a niche
- An audience size of at least 1,000 followers
Once you have that, you can sign up with Routinr and start creating paid content your followers will love!
